41AzJecTO+L

You Should Read This: Bank 3.0 by Brett King

41AzJecTO+LAs I’ve written about here in my personal journey through banking from my childhood in the 70’s to present day, banking has done more than “change” or “evolve” – it’s practically morphed from a noun to a verb. As Brett King says in his book, Bank 3.0, banking is quickly becoming something we “do” not somewhere we go.
From online transactions to apps to stand-alone ATMs, the days of standing in line and getting a sucker or gum at the counter are becoming a thing of the past. My role as a banking consultant is to look for what’s ahead to help prepare banks for success, not just survival.
Find out more about Bank 3.0 here. 
From the Publisher:
In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments—from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn’t need a bank at all.
BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
“On the Web and on Mobile, the customer isn’t king—he’s dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice.”
Gerry McGovern, author of Killer Web Content
 ____________________
David McSwain is an Oklahoma bank consultant and president of McSwain Consulting providing loan risk management solutions, loan reviews, and bank consulting services to community banks in Oklahoma, Texas, and Kansas. 

The Road Less Stupid as it Relates to Loans, Loan Review, Annual Reviews and Credit Analysis

51zPw8uoRqL._SX260_“Smart people do dumb things.”

Here’s the proof: How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made? Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don’t need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought-out decisions. Every one of those three decisions you would love to unwind was an avoidable mistake.

Thinking is critical to sustainable success in business; said another way, business is an intellectual sport. The principles and structure suggested in The Road Less Stupid by Keith J. Cunningham will enable anyone, (regardless of the size of the business, the currency, or the industry) to run their business more effectively, make more money, and dramatically increase the likelihood of keeping that money. It all hinges on Thinking Time. This is a business book for business readers who want to learn the principles and strategies of making great decisions and minimizing risk. The structure of Thinking Time will enable you to minimize reacting emotionally and defaulting to the most obvious “best idea” available in the moment. The series of short chapters and subsequent Thinking Time questions are designed to maximize clarity and create better choices… either of which will result in fewer stupid mistakes. This is the real “secret”: The chance of success goes up when you think, plan, consistently execute the right things and worry about the possibility of loss. Here it is on a bumper sticker: Operators react and sweat. Owners think and plan.”

Many chapters can also help those in bank management as it relates to loans, loan reviews, annual reviews and the initial credit analysis.  In one bumper sticker (which is Mr. Cunningham’s way of pointing out an obvious point), he says “Emotions and intellect work inversely. When emotions go up, intellect goes down.  Optimism is a deadly emotion in the business world.”  This is particularly true when there is a new request on the table and it’s a large transaction.  Everyone is excited about the opportunity to the newest and greatest customer.  Look at us grow!  We do the normal analysis and possibly stress-test the individual credit, but we forget look at the 2nd, 3rd, and 4th order consequences.  In loans, this could be the complexity of the loan, global analysis, and determining if we have the proper information and expertise to one, make a great loan decision; two, are we capable of servicing the complexities after the loan is made and is the borrower truly willing to open up their financial life so that we can get a true financial picture? In the ongoing servicing aspect, are we in a hurry to get the annual review completed and forget or don’t get all the information for the global analysis and therefore skip the 2nd, 3rd or 4th order consequences that ultimately could place last year’s biggest and best customer on the classified loan list? Are we analyzing the collateral properly along with the cash flow in the annual review to make sure both aren’t deteriorating?  It is prudent to take some advice from Mr. Cunningham on his 5 core disciplines of thinking time and all 5 must be present.

One of my favorite chapters in this book is Chapter 44, “Cause and Effect”. In this chapter, he distinguished the difference between cause and effect. Again, in analysis and annual reviews, we look at the effect and not the cause. He describes the cause as the problem or issue and should be measured with critical drivers. He describes critical drivers as an early warning system that illuminates where the loan might be veering slightly off course and gives you enough information, so you can do something about it before the situation becomes a problem. This is different than a K.P.I., key point indicators.  In loans, a K.P.I. may be a debt-to-income ratio.  It is an effect of the most recent financial information which is already stale and historical.  A critical driver may be the average collected balance in the operating account as it relates to a month-over-month trend. You may ask yourself, what if the operating account isn’t at our bank?  Well, that may be a 2nd, 3rd, or 4th order consequence we didn’t think about in the beginning.

The first four chapters of The Road Less Stupid set up the discipline, which is really thinking about things and giving an order and disciplines to achieve. The next 44 chapters are short and can easily be read in 10 or 15 minutes, and each chapter ends with Thinking Time questions.  Bankers are smart people and easily relate all these topics to banking.  I highly recommend this book and if you enjoy it, Cunningham has another book, The Ultimate Blueprint for an Insanely Successful Business.” It’s about optics and measuring the correct optics and can easily be translated into your bank.

David McSwain is an Oklahoma bank consultant and president of McSwain Consulting providing loan risk management solutions, bank loan review services, and bank consulting services to community banks in Oklahoma, Texas, and Kansas. 

Saving the Sinking Bank

by David McSwain

IMG_3995

Rural populations continue to decline, so what does that do to a local bank? How does a community bank survive when its bread and butter – the people and the businesses owned by the townspeople, are moving away or dying out? The pool of customers gets thinner each year. What’s feeding the local economy?

Technology — and especially mobile tech — is increasing at an increasing rate. It’s the “me, me, me/now, now, now” age. People want their money zipped through their phone not only to retailers but to each other. The time that customers could only choose from the local banks to do business is long gone, making the choices open for them, and the competition tighter for the banks. Cash apps and mobile-friendly banking seem to be the norm rather than an outlier these days and growing…

Customers continue to highly rely on credit to get by, maxing out credit cards not only around the holidays, but getting one too many credit cards without the ability to pay them all off. Credit scores plummet. When it comes time to get the loan, yeah, thanks, no, thanks. It becomes a bigger risk for the bank. Johnny’s burger fry shack can’t get the loan because he financed the boat, the house, and Jim and Jill’s college education.

Times are tough on banks, yes. So, what is a sinking bank to do? Can they not only survive but thrive?

Saving Tactic 1: Be innovative. 

Change is tough, and most people only feel comfortable doing what they’ve done in the past. Yet with changing dynamics in how and where people are doing business, banks must also change. Being innovative can mean reaching out to new markets, including other towns and even types of industries, and even becoming an online bank. Banks that never had to market or advertise in the past must now decide who they really are, how to position themselves to stand out, who they want to attract and then go after that business aggressively. No more just opening the doors and hoping people will walk in, or even drive though! This means employing people who are not simply paper pushers, but who are good people-people and salespeople. People who understand banking is a business that needs to attract business, not a commodity. Diversify. Own a niche for lending. Go for what the other guys aren’t. Become an expert in one area. What’s your specialty? I know of banks who have niches as an airplane lender, one that focuses on SBA loans and another that specializes in loans for vets across the country.

Unfortunately, a lot of community banks are behind on this front, but it’s not too late.

Saving Tactic 2: Exit Strategy

Can’t go it alone? Nothing wrong with that. Maybe it’s time to talk merger or being acquired, or your bank buying another! Join up with others who are doing what you’d like to be doing. There is great power in numbers, especially if it’s the right fit. Explore it. When I drive through a small town, I know if a community has a good bank because it’s thriving. That’s right. Just the opposite of what you might think. The town is not deteriorating. Streets are clean. The school looks good. In most cases, if you support your community, it will support you. Back in the ‘80s in Oklahoma, Gene Rainbolt bought many banks at a discount and made Banc First into one of the largest and most successful state banks in Oklahoma.

Whether it’s innovation, a fresh workforce, a new market or a merger or acquisition, the time is now for banks to look at not only surviving but thriving.

David McSwain is an Oklahoma bank consultant and president of McSwain Consulting providing loan risk management solutions, bank loan review services, and bank consulting services to community banks in Oklahoma, Texas, and Kansas. 

The Ghost of Banking’s Future

… How Tech Killed The Community Bank  – “Not Predicting, Just Sayin’”

by David McSwain, McSwain ConsultingIMG_3993

We all know the story of Scrooge. How the miserly old man was shown three ghosts during one night: the ghost of Christmas Past, the ghost of Christmas Present, and the ghost of Christmas Future. The moral of the story was that dear old Scrooge needed to change his ways to avoid a tragic future. The same could be said for the future of banking, particularly community banks.

A quick look at the past, which I was a part of since I was a teen working at a community bank in a small town in the ‘80s, is almost watching in slow motion because compared to today, that’s how slow-paced banking was back then. Accounts were under someone’s name, not a bank account. Account statements and canceled checks were hand-delivered. If you were born before 1985, you likely remember going to the bank with one or both of your parents. Lobby traffic was busy back then. You’d look forward to that free sucker or piece of gum for waiting patiently with your mom or dad during the transaction.

Then with technology – particularly computers and the Internet, the speed picked up. Drive-throughs weren’t just a big deal for fast food anymore; banking saw their drive-thru traffic increase in the ‘90s, which not only affects face-to-face communication and customer service, but the need for such a big bank to begin with.

Banks got smaller and kiosks popped up. “Go where the people are” was the philosophy so stand-alone drive-thru for ATMs and deposits became a big deal in the ‘90s along with kiosks in grocery stores. When I had a bank in ’94, we had $37M and 37 employees in one office. Fast forward to 2012 and we had 21 employees, 3 offices in 3 locations, 15 minutes apart from each other but $80M in the bank with 1/3 fewer employees. Do the math. Fewer people. Less square footage. More money. The kiosk idea came and went in the span of twenty years. Physical is out. Digital is in.

Then, dun, dun, dun: e-checks. Mobile phones and apps continued to grow into the 2000s and here we sit in 2017 with the ability to do all our banking right from our desktop or mobile device. Log in and password? Check. Mobile app for the bank? Check. Ah, but wait. If you no longer have a relationship with your local banker or go in to get that free sucker – if they are just a faceless click on the screen – why not shop around for loans? Why not invest in the hottest new app that all yur friends are using? You can even – gulp! – get approved with just a few clicks with NO IDEA where or who is handling your loan. And, you know what? Most folks don’t care. Especially not the Millennials. They want the latest, greatest, easiest, and they want it now.

Whew. And that’s just the ghost of the Present! What of the ghost of the future?

Where banking is going can either be exciting or downright scary, depending on how prepared we (as community banks) are to deal with the changes.

If digital is in, what does that mean for the community bank? Embracing tech sounds like a pretty smart strategy. Let’s take financialtown.com software company, for example, It’s a video app where one can push documents out to the customer while on a video conference. Convenient? Absolutely. That’s where banking is going.

Will human interaction go away? Maybe not for a couple more decades, but it will certainly evolve. But what this does or the community bank who already has loans with the good ones and has run off the bad ones – now you have, dun, dun, dun: the world! That’s right. With the Internet and apps and a niche, a community bank can survive and thrive. Sure, federal regulators must be up to speed and get the regulation going that allows companies like FinTech to lead innovations for bankers, but that’s the direction our society – and banking – is going. The trends are happening so fast something may have changed by the time I finish this think piece. But you see the new baby pictures your friends put up on Facebook? That baby may never step into a bank when he or she’s of age. It could be right there, on
phone, which might even his be smaller than the iWatch his mother is wearing. He or she might just have to blink three times to get a loan secured through the phone in the chip in his head.

I only wish I were kidding.

 David McSwain is an Oklahoma bank consultant and president of McSwain Consulting providing loan risk management solutions and bank consulting services to community banks in Oklahoma, Texas, and Kansas.